Ensemble 2010 Day 3 Update

At XLRI School of Business and Human Resources, Jamshedpur, the final day of Ensemble 2010 started with ‘Evolvere’ - the B-Plan Contest, in association with Aircel. The teams had to devise a profitable and sustainable plan to exploit opportunity in 3G services and strategize how Aircel can attain at least 30% market share in the process. The two teams from XLRI, vying for a prize of Rs 80,000, will be judged on whether they present a comprehensive ‘go to market’ strategy and implementable, innovative ideas by Rohit Narayan, Marketing Head BTC, and Indrajit Mukerjee, professor of strategic management at XLRI.

In part two of the Quest Adventura series organized by the adventure club XLANC, six teams completed an obstacle course and a treasure hunt in the campus on Sunday in a bid to bag the Rs 30,000 cash prize. Yesterday, the teams had gone rafting at Dimna Lake and participated in wall-climbing competitions. The winners will be announced after the completion of all events and compilation of results.

A cycle rally, organized by SIGMA under the Faster Fitter Greener Initiative of BSA cycles, was flagged off today. Thirty students cycled their way from the XL campus, through the Jubilee Park road to Sakchi and back.

Strategikon, the flagship event of CRESCENT (Committee for Research, Strategy, Consulting & Entrepreneurship), saw five teams from IIFT,NITIE, NMIMS, XLRI and IIM Shillong battling it for the final prize. The event, held in association with Cognizant, consisted of a two-stage case analysis on the issues of green consulting and cloud computing. The eventual winners were NITIE, who won a cash prize of Rs 45,000, while the team from XLRI came in second.

For the third edition of the SBI Idea Summit (held in association with the State Bank of India) renowned Bollywood lyricist, script writer and Deputy Executive Editor of Hindustan Times, Neelesh Misra is slated to speak to the students today evening. Tomorrow we will have Mr. Prahlad Kakkar in the SBI Idea Summit.

The results of Saturday’s events have also started pouring in. Inverted Apple, the team from XLRI Jamshedpur, won CIRCUS MAXIMUS, the flagship event of MAXI, the Marketing Association at XLRI. The cash prize of Rs 50,000 was divided between the winners and runners up -- team Two and a Half Degrees from IIM Calcutta. The event comprised three rounds, the first of which was a case study, the second a market simulation and the final round a field activity that tested the selling skills of each team in the real market by asking them to sell in-house handmade products of NGO-Neev.

The overall winner for Strike or Yield, the flagship Industrial Relations Strategy event was SIBM, Pune. They won a prize money of Rs 25,000.SIBM played strategically in all rounds of the event to increase cumulative scores. The overall runner up was XLRI, Jamshedpur, taking with them prize money of Rs. 15,000.